New Boss in China- Real Branding opportunity for China

Like so many others in the industrial and mining global marketing space, we have been trying to digest the recent one party leadership or succession plan/race in  China.  At first glance, many of the elements of choosing a new leader within the planned communist system have similarities to  engimatic and cloistered procedure for choosing a new Catholic Pontiff.  While, the Politburo decision (25 member council)  is conducted by the directions of the central committee, consisting of 371 seating party members, the choice really rests in the upper echelon of the standing directorate of 9 members.  With a limited two term mandate of five years each this procedure has led to little in the way of surprises in the transmission of one of the most coveted and powerful political positions in the world today.
What is interesting from a B2B marketing perspective is given the enormity of the role and the global attention being directed towards the proceedings in Beijing, its quite puzzling the limited public exposure both locally and internationally about the character, history and temperament of the key candidates. With pundits predicting that Xi Jinping will bag the top seat as President and most likely Li Keqiang the Premiership, the question is who are these guys?
The nature of a one party system and the penchant of Chinese inscrutability its not surprising the limited public profiles on offer in stark comparison to western 'tell all' democratic campaigns.  The internal alliance building strategies of the Chinese Communist party are well known and can account for many of the gaps in our knowledge of the prospective leaders.  Given the global and local influence these men (at least in this round of key delegates) wield it will be a real challenge diplomatically to ensure China's new bosses are positively accepted both locally and internationally.
  As an open mental marketing exercise, I would suggest this challenge could if handled skillfully turnout to be a real opportunity, much like the initial warming to the west that Deng Xiaoping orchestrated in the early 80's after the demise of Mao Zedong.  What seems critical is to fill in many holes in the bios and at the same time to ensure policies related to trade and the environment are maintained, and if change is on the cards that it allows some collaborative elements to the wider global audience.  It would be my deepest hope that given the economic and political rise of China the new faces seek to smile warmly on increased trade and access to local markets.