With the advent of crowd sourcing both solutions and referrals for relevant solutions, many b2b marketers have found an excellent tool for uncovering new product catergories, trends and market preferences. This developing open innovation and collaboration explosion has been discussed at length by much more learned individuals than myself. What seems to have been missed by many experts, at least in my research is a clear need for defining outcomes against realistically achieveable capacities. With the rush to understand the crowd and meet their increasing segmented needs a disconnect between the online and offline organisational goals has occured.
Most notably, the apple iphone 4 was discussed openly and many key shortcomings where highlighted. While most will agree that Apple is regarded as a thought leader in the computing and smart phone markets, their abilities to meet open ended requests from consumers has been a major challenge.
Considering more classical technical businesses that have well established lines of products, adoption curves and regulations are sometimes to the extreme side of conservative, there can be a real danger. The danger arises in raising consumer expectations via open source consultation then failure to address the realized need through product innovation. In short one can't over promise and under deliver.
From my limited perspective its highly useful to crowd source well defined fixes to pressing technical issues or to bolster R&D efforts with such open contest services such as the one offered by innocentive (http://www.innocentive.com/). Just keep clear of radical engagement which won't be possible to forefill at least in the short run. In conclusion manage your feedback and go for sustainable crowd source engagement.
Most notably, the apple iphone 4 was discussed openly and many key shortcomings where highlighted. While most will agree that Apple is regarded as a thought leader in the computing and smart phone markets, their abilities to meet open ended requests from consumers has been a major challenge.
Considering more classical technical businesses that have well established lines of products, adoption curves and regulations are sometimes to the extreme side of conservative, there can be a real danger. The danger arises in raising consumer expectations via open source consultation then failure to address the realized need through product innovation. In short one can't over promise and under deliver.
From my limited perspective its highly useful to crowd source well defined fixes to pressing technical issues or to bolster R&D efforts with such open contest services such as the one offered by innocentive (http://www.innocentive.com/). Just keep clear of radical engagement which won't be possible to forefill at least in the short run. In conclusion manage your feedback and go for sustainable crowd source engagement.
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